| COMPANY: | Translation Expert |
| TEAM: | Myself |
| MY ROLE: | UX Designer, Visual Designer, Developer |
| TOOLS: | OmniGraffle, Sketch, Photoshop, WebStorm |
| CODE: | WordPress, HTML/CSS |
| TIME: | Mar-Jun 2017 |
UX Design + UI Design + Development
THE BRIEF
Translation Expert is a market-leading specialist in patent, technical, medical, legal and corporate translation and offers the very highest quality translation services. Clients trust their sharp eye for detail and rely on their experience and professional approach to deliver top quality work.Translation Expert Service endeavours to provide the highest quality of professional and prompt translation and interpreting services to all of our clients.
- Providing customers with a specific service, tailored to suit each customer or business’ needs.
- Administering maximum competency in all areas of translation and interpreting.
- Allocating dedicated and knowledgeable staff members with the relevant experience best suited to each case at hand.
- Adhering to our strict Code of Practice and Work Ethics – guaranteeing and respecting our clients’ privacy and confidentiality.
- Maintaining a vast geographical spread in terms of our network of interpreters and
- translators nationwide as well as at an international level.
- Our employees are at the core of our successful business – Expert Translation is an organisation that listens to, trusts, values and empowers its staff.
- Exploring new methods and technologies available today in order to provide the fastest and the most accurate translations.
Optimising our business to stay focused on the need of our corporate and private clients above all else.
KEY CHALLENGES
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RESEARCH
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COMPETITORS
- https://translatemycert.ie/
- http://certifiedtranslations.ie/
- http://www.vistatec.com/
- http://www.ubiqus.ie/
- http://www.translated.net/en/
TARGET AUDIENCE
- Businesses Customers
For Expert Translations, success begins with great customer service, proficiency and a passion for what we do. When it comes to offering business translations, we will work harder than anyone else to get results for our clients.
We cover a wide range of industries and business sectors including:
Automotive, Catering, Construction, Consumer and Retail, Creative and Design, Education and Training, Energy, Financial and Banking, Government and Public Sector, Health and Safety, Insurance, Legal, Leisure, Manufacturing and Engineering, Marketing and PR, Market Research, Media and Entertainment, Medical, Non-Profit and Charity, Pharmaceutical, Publishing, Sport and Recreation, Technology, Telecoms, Travel and Tourism, Logistics, Life Sciences. - Private Customers
Our customers are individuals who hear about our services through our marketing channels and find us via Google search. - Interpreters
We work with fully qualified, certified interpreters who specialise in:
Consecutive Interpretation, Simultaneous Interpretation, Video Conferencing. - Translators
Our translators, proofreaders and editors translate, proofread and edit all the documents while following the guidelines developed through our ISO 9001:2008 and EN 15038: 2006 certification protocol.
We only choose translators who are specifically suited to a particular project. A rigid recruitment and quality control process ensure our translators have knowledge of the business sector they working in. This way a specialist legal translator will only ever work on a legal project. - Potential Employees.
The strength of our efforts relies on the quality of our people. We would like the website to attract job applications from qualified individuals in the fields of translation, interpreting and localisation.
ACTIVITIES
- Request a quote/order translation online.
- Book an interpreter online.
- Contact customer service.
- Follow us on social media channels like Twitter and Facebook.
- Subscribe to our newsletter.
- Register as an interpreter.
- Register as a freelance translator.
ANALYSIS
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PRICING TRANSLATION
- Fixed price for smaller documents
- Pricing based on word count
- Uploading a file (doc, pdf, …)
- Converting jpg to doc
- Language / different price for different groups
- Translating to multiple languages
- Timeframe option – how urgent?
- Certification option
- Notarized Documents option
- Apostille option
- Type of document option
- Proofreading option
- Handwritten option
- Hard copy, no of copies – postal services option
- Accept Terms and Conditions check box
- Payment methods: Card, PayPal, Wire Transfer
BOOKING AN INTERPRETER
- Insert client/company name,
- Insert appointment date and time,
- Select language,
- Insert location,
- Insert ref./chart/P.O. No.,
- Insert callers full name
- Insert contact Tel. no.
- Insert booking date
- Insert duration
- Insert notes (e.g., preferred interpreter)
REGISTERING AS AN INTERPRETER
- Pass online English test
- Insert full name
- Insert gender
- Insert phone number
- Insert Email Address
- Insert home Address
- Insert nationality (or passport you hold)
- Insert languages
- Insert PPS
- Insert date of birth
- Driving License
- When available
- Documents which have to be provided:
– Confidentiality agreement
– Code of practice
– Garda clearance https://vetting.garda.ie/Application/About
– Passport/Driving Licence/GNIB Card
– rates list
– Terms and Conditions
– Photo for ID badge
– ID badge made … - Insert IBAN number
FEATURES
- Fresh new web design that is easy to navigate and provides useful information to the clients.
- The design will also convey to potential clients that ETS is a professional, reliable company.
- There will be new content created for the website.
- The design will integrate the new logo and colour palette.
- ETS needs a website that can be maintained by an employee. The employee needs to be able to update content, manage customers and orders.
- Central to the new design will be a robust Content Management System (CMS) that will allow to make changes easily to the website, without requiring a dedicated workstation or additional software.
- CMS – order management, customer management, interpreter booking, interpreter/translator registration.
- Privileges for different stuff members / project managers.
- The new website will be optimised for multiple mobile devices and will resize itself responsively using modern CSS techniques.
- The new website will be integrated with social media through like and share buttons and social media management tool.
- The website should act as a recruitment drive for the interpreters and freelance translators.
WEBSITE STRUCTURE
The main pages will be “hardwired” into the new design and links to them will appear in the horizontal menu bar at the top of the page. Some of these pages will have subpages like individual service pages. The CMS allows for as many pages as necessary.
The new design will include the following pages:
Main Pages:
- Home Page – Overview of the Company, Services, Languages, Translation Process (upload/send us documents, pay online, receive your translation), Why ETS? (Accuracy, Confidentiality, Speed, Value), Accreditation & Memberships, Experience: client logos, sectors, testimonials, link to case studies. Home Page will contain Call to Action buttons (CTAs): Translation Quote (with an option to pay), Book an Interpreter (with an option to pay), Contact Us, Client Log-in.
- Sign Up / Log in for business and private customers.
- Services (Translation, Interpreting, Transcription, Localisation) Clicking Services link would open contextual menu similar to the (https://www.rei.com/gifts) and listing all available services in a visually attractive way.
- Contact (contact details, contact form, map)
Secondary Pages
- Use Cases
- Quality Policy
- Terms of Service
- Privacy Policy
- Sitemap
- About Us (company overview, team)
- Careers (interpreters, freelance translators, interns, permanent stuff)
- Support
- Blog
On every page:
- Search
- Language switch
- Phone number
- Subscribe
- Social Media
- Secondary menu in the footer
- Live chat (Zendesk)
- Subscribe (Constant Contact)
WEB FLOW
WIREFLOW
DESIGN
With the primary target audience of businesses and corporations, the ETS website and brand have to appeal to a professional audience yet stand out from the usual technical and B2B websites that were being viewed and can come across as monotonous and un-engaging.
Providing a fresh new web design that is easy to navigate, provides useful information to the clients and generates more leads. The design will also convey to potential clients that Expert Translation is a professional, reliable company.
Design Keywords: trusted, expert, fast delivery, quality, business, ethical, confidential, accreditations, professional, modern, polished.
The website has to clearly define business sectors the translation process and contact prompts on the home page. It has to be fully responsive through mobile, tablets and desktops to ensure that it always looks their best regardless of how the site is viewed.
Regarding the design, we like the following visual references:
PLACING TRANSLATION ORDER VIA WEB FORM
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MOODBOARD
LOGO DESIGN
LAYOUT DESIGN
HOMEPAGE
SERVICES
MEGA MENU
CONTACT
REQUEST A QUOTE
BOOK AN INTERPRETER
ONE-OFF PAYMENT
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